By removing the choice of how to share, the user is brought to a sharing experience more quickly. Google Trips handles sharing through a custom email share sheet. Sharing features tend to focus on the following services: Regardless of content, a good sharing feature serves to keep the user in the app, control shared content, and expose possible new users to your product. Is there a problem with the experience? Or do people just not want to share? I’ve also seen a lot of users struggle to simply find or identify the default iOS share icon when displayed without a label. I’ve been surprised to hear a lot of users admit to just texting screenshots, seeing that as the easiest option. Across a variety of projects, I’ve heard consistent feedback during user testing that people don’t generally share. Sharing experiences has long been an obsession of mine. Seeing as I’m an iPhone user, I’ll be focussing on iOS apps. When was the last time you shared something in an app? How did you share it? Who did you share it with? Do you share things often? For the second edition of #FeatureCrushFriday I’m exploring yet another unsung feature- sharing.
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